OUR ECOLOGICAL ADVERTISIZING IS EXCEPTIONAL


 

(Copyright at the INPI)

If you have taken Interstate A6, you could not have missed our advertisement on your way south ; displayed like a painting on the Gros Mont hill between Joigny and Auxerre, you can see it from several miles away.

Covering 5 hectares, sown in wheat, colza or phacelie according to the crop of the season, it becomes a multicolored painting which changes colors following the saisons and vaunts DISTRIMIX as a veritable hygienic and cultural revolution.

Each letter in DISTRIMIX is 30 meters high.
 
The following is a list of our different slogans :

92/93 :  DISTRIMIX   The Hygiene of the year 2000
93/94 :    DISTRIMIX   The Third Revolution in Hygiene
94/95 :    DISTRIMIX   Moisten Your Toilet Paper
95/96 :    DISTRIMIX    Personal Hygiene for Everyone ! AUXERRE
96/97 :   DISTRIMIX   Moisten Your Toilet Paper, It's Better !
97/98 :   DISTRIMIX   Wiping is Fine, Washing is Better !

DISTR5IMIX Le PQ de l'an 2000
98/99 Our most recent slogan

I hestitated a long time before selecting this slogan for the hill because I was afraid of offending people - those two letters are widely accepted to refer to toilet paper in the spoken language but are very rarely written.

  • I chose to write it that way so that it would be easy to read and to retain for passing motorists, because everyone knows what these two letters mean.
  • Next, the message is very clear !
  • TP for the Year 2000 = a NEW toilet paper !
  • www.distrimix.com = shows the future means of communication in the word.
  • Perhaps it was also a way of breaking the taboos and of promoting the simple things in life because even if some people may not agree, this is a taboo subject in our culture and our upbringing.

One of our slogans :